Does your organization have a business email list? Or a newsletter that you send out to prospects and clients? If not, you’re missing a key ingredient of doing business online.
Right now, the most important skill you could possibly learn is Internet marketing. More and more people are turning to the Internet for solutions and entertainment. It doesn’t matter if they’re researching a new car purchase or hanging out with their friends on Facebook buy business email lists – you can get in front of them online cheaper than you can any other way.
Getting in front of your target market isn’t enough though. You have to get them to take some sort of action. They have to click your banner. They have to sign up for your download. Perhaps, they need to fill out a form or a survey to get a shiny new, free report.
Whatever the case may be, it is of utmost importance that you collect at least an email address.
Business Email List Basics
In my world, there are basically two kinds of email marketing lists: clients and prospects. I imagine this holds true for your business too. There are those you’ve done business with and those you hope to do business with.
Obviously, the client list is the most precious. Your existing clients have already demonstrated that they WANT and ARE ABLE to do business with you.
The prospect email marketing list is a bit more tricky though.
Sometimes, if you give away something for free – a prospect will sign up for the download and will get mad when you try to sell them something later. That’s unfortunate because they have to realize that you’re just trying to pay the bills too.
Other times, you’re going to get people who hang out on your business email list and suck up all the free information they can. That’s cool if they are the sort of people who take action and just need that last little bit of information to get their own project started. Really, that’s how I am. I buy my fair share of training and courses, but I’m on all kinds of people’s lists – some that I’ll never buy from but I think they’re brilliant marketers!
And the third category is buyers. Your buyers are going to read the stuff you send out, analyze it, study it, weigh it and measure it. If you pass all those tests, they’ll buy from you – either now or in the future. Those people will prove to be the future of your business!
The Bottom Line
At the end of the day, the success of your Internet marketing initiatives depends largely on how qualified your business email list is. If you work relentlessly to build your list and offer value each and every day, you’ll be fine.
Once you have a list, there really is no shortage of offers you can send out. There are affiliate programs, your own products, your friends services… The list goes on and on. Just make sure you survey the people on your list to find out what they want!