That is pretty much what business email list building is. It is not a case of just grabbing people and forcing them to get on your list or emailing people that you do not have permission to email. This is all about getting permission from people by their saying Yes, Buy Business Email I want more information about what it is you can provide.
You are getting people to raise their hands and say, Yes, I want more information. Please send me more information.
The heart of list building is all about trust. It is the idea of building an element of trust and building a relationship with people over time. Studies have shown, for example, that people need to be told about an offer about seven times before they will actually buy something.
If people just land on your website and you are trying to sell your products or an affiliate product, chances are they will not buy. However, if you can get them to join your list, you can then email them over a period of days, weeks, or even months, giving them more information about that product so that eventually they will buy that product and give you cash.
When they first land on your website, they do not trust you. They will not know who you are. They will not know anything about you or your products; but over the course of sending them emails as members of the list that you have, they will start to trust you. They will start to get to know you and your products. Then they will buy from you. That is really what list building is all about.
What do you actually need to build a big list fast? There are a few elements:
- The first element in business email list building is you need a starving crowd.
You need to find a group of people who have a particular problem that they are desperate to solve. There is no point in trying to build a list and sell products to people if they do not actually want to find a solution, or they do not have money to spend. You have got to find a starving crowd. That is a group of people that have a particular problem. They are looking to solve that problem, and they are willing to spend money and pay you to get the solution to that problem.
- Obviously from there follows the fact that you need to have a solution.
You might be selling your own products to your list when you get your list, or you might just want to recommend the products of others and sell what are called affiliate products. Which ever way, you need a solution to the problem that the people in the starving crowd actually have.
- You are obviously going to need a website.
You are going to need a website to put the list opt in form, or what is sometimes called a squeeze page, where you are going to get the name and email address of visitors. You obviously need a website in order to do that.
- The fourth thing that you need is an autoresponder.
An autoresponder is a bit of software that does everything for you in terms of business email list building and then managing your list. Aweber and Get Response are a couple of autoresponder service providers you might want to check out and compare.
So you need:
A starving crowd, people that want something and are willing to pay money to get the solution
To have a solution ready, or at least find affiliate products that give them that solution
To have a website with the opt in form, or the squeeze page, where you can actually get people to join your list
An autoresponder. That is a bit of software that gets people on your list and manages all the mailings.
I am going to show you in this course how you find and get each of these four things and how you set eve