If you’ve ever read tips on how to get and keep visitors to your site, and the #1 tip wasn’t “CONTENT” then it probably should be revised. Nobody cares about a site with stale information, it’s worse then old TV movies and re-runs. The more content you have the more pages for the search engines to index, thus more ways email database lists canada for searchers to find you. If you need new content for your website you’re welcome to use the contents of this article on your website, providing you put a prominent TEXT link to this post at the top AND bottom.
There are many more ways to promote your blog or site and I welcome you to post them in the comments if you wish.
AdWords (And other CPC programs)
I put this near the top because it is one of the most effective and flexible methods of advertising without the need of hunting down other websites to negotiate deals directly. AdWords is probably the most popular cpc (cost per click) programs around. You simply choose the keywords (search terms) you would like to trigger your ads to display and the maximum you will pay for someone clicking and following your ad. Using this service allows anyone with virtually any budget to run an effective advertising campaign without breaking bank, benefit being you only pay for real targeted traffic. Google offers a calculator for estimating how many clicks you can expect from your choice of keywords, daily budget and maximum bid. I suggest playing with the keywords and the CPC rate to see what you can come up with. Paying too little or too much for a click can mean all the difference. Try it. With the calculator raise your CPC to $1 then down to 0.01 then around the middle, you’ll notice the estimate may not be what you expect. Paying the most, doesn’t always mean getting the most, unless you have unlimited funds to cover your bids.
You will want to spend some time trying different ad styles, research the other companies with AdWords for the same keywords. Try to make an ad that stands out from theirs. You way want to send the traffic to a landing page (I discuss these later). In the end a proper AdWords campaign never ends because new things are searched for daily and the web is a place of trends. Staying on top of your CPC, Ad Quality and keywords will surely give you the edge.
Direct Ad Space (Using cost per impression or term programs)
Buying ad space directly from a website closely associated with your site content or product can greatly enhance your branding and increase traffic to your site. Be sure to research the actual website and make sure that they can deliver on the ad impressions. Often these can work out to less money if you can properly convert. With cost per impression you often pay a fee for a set amount of displays. let’s say $1.00/1000 or sometimes $30/2 weeks. Although the traffic can work out to be high quality at a good deal, it can also be completely useless if you don’t do it right. Things to think about. Ad placement. Find out where your ad will be shown (Front page, link page, side, top, bottom?) and also how many ads will be shown near it that you have to compete with. 2 Banners side by side reduces the chances yours will be clicked by 50% or more, depending on ad quality.
Banner quality is essential if buying banner space. Since you are not buying clicks you are buying the “chance” someone will visit your website. The results are largely up to you. 1:100 vs 1:1000 click-through is a very big difference. In CPC terms at $1.00/1000 that’s the difference between $0.01/click and $0.10/click. At just a penny, those are GREAT rates, and pretty much useless in CPC programs. Even at $0.10/click that’s a great rate. Unfortunately bad banners or bad placement can get you click rates of 1 in 5000 or worse.
One thing that’s great about a properly placed quality banner isn’t only the click-through rate, but the fact you have a OPTIMAL opportunity to enhance your branding. Put your logo and name on it, quality color straight to the point message, and even people that don’t visit will remember the name and may just check it out when they see it another time. Again you may want to check into landing pages, this gives you the chance to optimize a page for where the visitors are coming from.
Blog Comments (and other types of comments)
Blogs are the hit of the internet right now, and with community sites taking over the universe there’s the ability to comment on EVERYTHING. Take advantage of this by commenting and leaving a link in the style of a signature on your comments. Now don’t go leaving useless Bull Sh*t spam everywhere. If you read an article, song, video, page, person and liked or disliked something about it, then let them know. Trust me they’ll appreciate it otherwise they wouldn’t of let people comment. Don’t make the comments an advertisement, if possible avoid any ad-like lingo in it. A simple line separating the comment with a site name and link or maybe your slogan if it’s short. This will reduce the chance of it getting deleted. These are extremely powerful as they also provide you with better Search Engine Placement as they increase your back links. Again the trick here is to not get them marked as spam and deleted. It’s not necessary to leave it in every comment if you start having a discussion within a comments section, as all the links can take away from the context. Often 1 link per comment page is enough. Getting the spam label is terrible for site reputation and can be counter productive. Great thing about this is it only cost you your time. You’d be amazed however how many articles and sites you visit have a comments section.
Much like blog forums are growing rapidly on the internet and have been for a very long time. They are simply none real time open discussion rooms for the most part. People post a topic and anyone can reply. It’s frowned upon to start duplicate topics or to change topics within a thread so this provides a great way to receive targeted traffic. First find some busy forums that have areas discussing things you’re interested about and others that relate to your company. Join up and start reading through the discussions, you’ll be surprised at the stuff people talk about, their ideas, and amazingly how on top of the discussions they are. Just like the blog comments if you have an opinion on something go ahead and join the discussion. Most forums have an area in the profile that’s specifically for a signature. Make sure you follow the rules, some don’t allow banners, some do, and other rules may apply. Now every time you make a post and join a discussion that page will retain a link to your site. This is free advertising, great for SEO by creating link backs, and you get genuinely interested visitors. Often they visit based on the things you’ve said, meaning they visit based on your character, not on the ad in your signature. Keep this in mind. Portray a positive constructive attitude and opinion and keep the ad simple, you’ll get the best response.
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