1] Mission Statement, Core Message, Purpose, Elevator Speech:
Make sure you have a Mission Statement which should be 1 to 3 sentences and clearly states what you do best to bring value and benefits to your Customers. Then make sure email lists canada free that you and your Employees know it as well as their own Name. Then, broadcast it on every piece of your Promotional and Advertising material.
 Unique Selling Proposition (USP):
This is different than your Mission Statement because you determine what sets you apart from your Competition. It could be your Guarantee, your reputation for giving back to your Industry or Community, how long you’ve held your Pricing while still adding Value, your free Shipping or your Lifetime Replacement or Warranty, etc. Again, broadcast it to the World on every price of Printed material and Electronic communication.
 Provide an Exceptional Experience:
One of Disney’s great philosophies was to do what you do so well that everyone that experiences it will want to come back and they will bring a friend. If your Sales and Customer Service to your Prospects and Customers have that same Goal, your Reputation will dominate your Industry.
 Contact List:
Always be looking for ways to add Prospects and Customers to your Contact or Mailing List. You should offer them Something of Value to get them to Subscribe such as a Free Report, Free E-Book and/or a series of weekly or monthly Tips, etc.
 Communicate with your Prospects and Clients:
At least once a month, be in contact with your Clients and Prospects however DO NOT constantly bombard them with Purchase offers. Instead, include items which will Benefit or at least Interest them such as Success Stories or Tips they can use to build their Business. This might be a Phone Call, Email, Fax, a Flyer or Postcard or Letter you mail or even a personal Visit. Many Companies believe consistent Communications provide the best ROI (return on investment) possible.
 Thank people Leaving you:
When I get someone who wants to opt out of our Mailing List, I send them a Confirmation eMail that is entitled “Here are your Good Bye Gifts” and includes several Links to some valuable Free Interviews, Articles and Ebooks. After receiving a Remove Request and sending out our “Good Bye” Email, here is what I recently received back from a Subscriber;
“Thanks! Brilliant Marketing! I have canceled probably 40 Lists that I am on due to traveling. You are the ONLY one to do something like this. I will re-sign for your Newsletter when I return to the U.S.”
 A Reason Why:
There are many Rules for writing a great Ad, Marketing piece or a persuasive Sales Script however always give them a Reason Why they should make a decision to take action in some way. Always appreciate that your Prospects and/or Customers want to know “What’s In It For Me” and why should I do it Now rather than procrastinate.
 A Benefit Summary is Beneficial:
Every good Presentation or Story in an Ad or Commercial or Sales Presentation should end with a Benefit Summary. If someone has invested from 1 to 30 minutes reading, or listening to or watching your Presentation, and you’ve explained features and benefits, pricing, comparisons to the competition, answered questions and handled their objections, etc., please appreciate that your Prospect or Client may be a little confused and/or overwhelmed. If you wrap up your Presentations by saying something like; “The bottom line is there are 3 critical reasons to move forward today” and then list the main Benefits, you’ll be directing your Prospect or Client back to the main reasons for them to place their Order.
 A Call to Action:
At the end of every Ad, Promotional piece, Commercial and/or Sales Presentation, a Call to Action is critical. It’s easier for the majority of people to procrastinate than to make a decision. You need to help them by telling them what to do next and you might also explain how easy it is and possible add how great the end result will be after they make a positive decision.
 Free is Great:
I recently had a Client who was spending over $500 a month for Recruiting Ads on the Internet for Salespeople. He was amazed to learn there are dozens of Free Recruiting Sites available. The odds are almost everything you might need is available at no cost somewhere on the Internet.
 Web Site:
Needless to say this is the single most important way to keep you competitive and possibly even set you apart from your competition. Domain Names and Hosting have become dirt cheap and you can use WYSIWYG (what you see is what you get) Software to at least build a single Home Page. Finally, there many Free Sites to educate yourself about SEO (search engine optimization) with suggestions about Page layout, Page titles, Meta tags, Key Words, Navigation, Links and even Search Engine submissions, etc.
 Business Cards:
98% of all Business Cards are blank on one side which is a total waste of usable space. Have something of value on the back of your Card that make people want to keep your Card. It could be a Calendar, a Discount Coupon or some Positive Sayings, etc.
 Press Releases:
If you don’t blow your Horn… who will? When you have any News of Value, shout it to the World in a Press Release. Send it to local Newspapers and Magazines, Radio and TV Talk Shows and over 100 Web Sites which publish Press Releases. It’s the single most cost effective way to advertise and promote your Product or Service. Start with a creative and attention grabbing Headline. Write the Release in the third party and make it interesting by adding some humor, an analogy and/or some Industry Stats. Always include a Picture and short Bio with your contact information. If possible, include an offer for a Free Giveaway that readers or listeners can request which helps you track your results and build your Email List. You should send out one Press Release each month.
 Articles or Tips:
Offer to provide Articles or even better, a series of monthly Tips to Associations and Organizations in your Industry to publish in their Newsletter, Ezine, Magazine and/or Web Site. Although they aren’t directly endorsing you or your Company, you gain the impression as being an Industry Expert. Of course, ask them to include your Bio or at least contact information at the end of each Article or Tip.