Find out which companies passed my test and won’t rip you off! The fastest, least expensive method of building a high-quality op-in list to market to is to test and then purchase opt-in lists from a lead generation companies. I’ve discovered some true gems in the lead business. I’ve spent many thousands of dollars testing and trying leads from many different companies. I’ve sent out many 10’s of millions of opt-in emails real estate database excel learning what works and what doesn’t. But before I reveal the best of the best, I need to cover some basics with you. The money is in the LIST Let me repeat, the money is in the LIST! The quality of the prospects you are marketing to will mean the difference between success and failure. Sure, the offer you send them and your ad copy are very, very important too. You could have the hottest leads in the universe but if your ad stinks, you may as well just put a tombstone on your marketing campaign. I’ve seen people threaten to lynch the person who supplied leads when the blame for their failed marketing laid squarely on themselves and their huge lack of ad copywriting skills. I mean, who in their right mind would respond to an email headline like, “Sign up in my downline right now”. Quite frankly, I’ve actually seen worse. If you can’t write an action-inspiring couple of paragraphs for an email ad, then hire an ad man to write it for you. Better to spend a couple hundred dollars to ensure success than risk flushing your money down the proverbial lead toilet and then blaming the lead supplier for their “junky, garbage leads”. Test their leads first Don’t be an idiot and blindly give someone your hard-earned money without knowing who you are dealing with.
If the company won’t let you TEST their leads, MOVE ON! If they aren’t confident enough in their own leads to let you test them, then how can you be confident their leads are any good? You can’t! Any REAL lead company will let you test your leads FIRST! Any lead supplier worth giving your business to will let you try their leads. But don’t go around looking for handouts and freebies from lead guys. And don’t expect to be sent thousands of leads free to test. Very few companies I know of that have extremely stringent & rigid lead qualification standards and let’s you TEST their leads. To be honest, most are just middlemen. Many barely even look at or test the leads they are selling. What to look for in leads There are some basics to look for in a good, high-quality lead. #1. Freshness Always buy the freshest lead you can afford. Trust me, that’s not very easy when 3-day old leads sell for $1 each. #2. Targeted! Are they actually looking for what you are selling? How do you KNOW? Testing! That’s how. Target your offer to the leads and vice versa! #3. Full Data & Timestamp. You want full data in all of your leads meaning name, address, phone, email address and a valid timestamp. Don’t think you will be showered in response and riches by just emailing these people! Call them! Maybe even mail them! Think of emailing them ONLY as 1 aspect of your campaign! In any marketing campaign, my rule of thumb has always been “Don’t invest money in a campaign that you can’t afford to lose.” Your nuts if you are risking your kids milk money or your house on a campaign like some gambling-crazed maniac betting his last dime at the roulette wheel convinced he’s got the “next sure thing winner”.. Take calculated risks, NOT stupid ones! So Here are My Reviews I’ve tested leads from many companies. Only 4 have panned out and have proven to consistently sell the most-responsive, high-quality leads on the internet. REVIEW #1. LeadProMail P.O. Box 17066 Cleveland, OH 44117 CEO: John Thompson $35 per month 5-day free trial 500+ survey leads monthly This company outperformed EVERYONE! Survey leads! Very affordable. 4X10 Forced Matrix pay plan. Arguably THE best payout in the biz! Just launched March 15th. These guys are relative newcomers on the lead scene and have been making quite a stir by effectively putting high price leads within the reach of the “common man”. One individual I spoke with said that they contact JUST 25 of their leads and made 1 sale! Simply unheard of! I tested their leads by calling some of them and nearly fainted when I found out that they REALLY were interested in starting a home-based business and that they had ACTUALLY really filled out a survey online! I signed up 6 new people into USANA out of 106 phone calls made so far & I have 27 people out of the 557 emails I sent out who emailed me back wanting me to call them. Wherever LeadProMail is getting their leads, they are definitely doing something right! Now maybe they knew I was doing a lead company review (my reputation precedes me) and they really hooked me up with their finest BUT what from the results others I know were getting, LeadProMail is a newcomer whose day is about to dawn! REVIEW #2. LeadPak International P.O. Box 134 Madison, OH 44057 President/CEO: Thomas Heckman $49 per month 30-day free trial 1,000 double opt-in leads, email ad to 20k, free autoresponder & more monthly This one just never quits. After 4-years, they are still going strong! They have had their share of problems and mismanagement at times but overall, these guys have good leads at a good price and they are here to stay! I can’t say that about very many companies in this business. 3X8 Forced Matrix pay plan. Launched 3/2002. They recently revamped the entire program and made a ton of improvements. For the price and what you received it’s really a great deal. REVIEW #3. M&S Novelties P.O. Chamber 456 Cranford, NJ 07016 http://www.freshleads4less.com President: Mario Borsellino One-Time purchases whenever needed survey leads, double opt-in leads, mailing leads Since: 1989 Here is a long-time good source of great leads! This guy somehow gets a hold of reliable and responsive good, clean leads. He is a trustworthy pillar in the lead community. REVIEW #4. TrafficOasis Stad 32 Box 1, 3930 Hamont Achel Belgium – Europe President: Fred Stege $129.90 to start then $59.99 monthly 175 Exclusive NON-Shared, FRESH MLM Leads Monthly With E-mail, Date, IP and Name OR 125 Exclusive NON-Shared, FRESH MLM Leads Monthly With Phone Number and E-mail address OR 30 Exclusive NON-Shared, 4Q PLUS+ MLM Leads Monthly With E-mail, Address And Phone Number They have a variety of great leads. They offer exclusivity. Meaning only you will get the lead. That’s incredible and even harder to make affordable to the average person. They did it! Neat 3X5 Infinite Cycling Forced Matrix. Good payout too! The 4 companies above are the only ones so far that I’ve found to be both affordable to the average internet marketer and reliably consistent in their lead quality. I am currently investigating several other companies at this time and will report my findings in a future article. Jay Mathews is President of Broadcast Unlimited Network. B.U.N. supplies internet marketers with safe, spam-free opt-in email broadcasting in volumes of 50,000 to 50 million. Mr. Mathews is THE premier industry expert at locating high-quality, reliable lead supply sources.